When I first went freelance in 2002, I was one of a couple copywriters specializing in the natural products industry. Today there are quite a few of us. What makes me different? If I had to pick one thing, I’d say experience.
Many freelance copywriters came to natural products from a different industry altogether. Not Wordgirl. I love this industry so much, I’ve spent my entire career here. In fact, I was working in this channel before DSHEA passed. I’ve accumulated a lot of knowledge along the way — knowledge I put to use for my clients every day.
It’s not just the depth of my experience that makes me different, though — it’s also the breadth. Before I became a freelance copywriter for the natural products industry, I spent two years working in health food retail, followed by eight years working in-house for two well-known dietary supplement manufacturers. I can write compelling copy aimed at natural products consumers, retailers, and marketing executives because I have been all three — the consumer, the retailer, and the marketing exec! I know what they want, and I know how to speak to them from firsthand experience.
Consumer audience: I know how to weave a story that connects consumers to your brand so they’ll make repeat purchases.
Retailer audience: I understand how to win retailers over to your brand so they’ll recommend your products in the aisle.
Manufacturer audience: I can write copy that satisfies marketing execs’ need for science without bogging them down in boring technical jargon.
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